L-Soft's solutions are being used by companies and organizations in virtually every industry. The following case studies demonstrate how customers are using L-Soft's solutions to reduce international communication expenses, improve customer service and satisfaction, create interactive virtual communities, and decrease the delivery time of large volumes of email.
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Adinfonitum Interactive Marketing provides market-leading online marketing tools and services that enable marketers to build true marketing databases, deploy, track, measure and evaluate online campaigns, and build actionable marketing profile data on customers. The company's clients include major North American consumer corporations, such as Alaska & Horizon Airlines, Bank of America, Northwest Airlines, PACCAR (makers of Kenworth & Peterbilt trucks), Shurgard and The American Red Cross. L-Soft customer since 2001
Challenge: To optimize delivery and tracking of highly personalized email messages to as many as 4 to 6 million client permission email addresses per week.
Solution: LISTSERV® HPO to do distribute/mail-merge jobs from a back-end database.
Benefits: Weekly email message deployments for Adinfonitum's clients are constructed of extremely sophisticated conditional blocks and database-derived content. Typical jobs have over 100 conditional blocks and are mailed to more than 500,000 subscribers. Scripts generate most of the content automatically.