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Case Studies


L-Soft's solutions are being used by companies and organizations in virtually every industry. The following case studies demonstrate how customers are using L-Soft's solutions to reduce international communication expenses, improve customer service and satisfaction, create interactive virtual communities, and decrease the delivery time of large volumes of email.

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InterImage

Since 1996, InterImage Inc. has provided custom database and software applications to commercial, federal and municipal clients with the goal of delivering solutions that solve critical business problems effectively and affordably. Recently, the United States Department of Commerce's Minority Business Development Agency came to InterImage looking for an effective method to market its Minority Enterprise Development Week event. InterImage recognized that today's business leaders prefer email and suggested promoting the Minority Enterprise Development Week conferences through email marketing, a more cost-effective method than the traditional direct mailings used previously.
L-Soft customer since 2002

Challenge:
InterImage needed a cost-effective email marketing solution to meet the MBDA's main goals of building awareness for events, increasing conference attendance, increasing exhibitor registration and providing the same support for the regional conferences that the national conferences maintained.

Solution:
EASESM Maestro hosted email marketing solution.

Benefits:
So far, InterImage's MBDA campaign has been extremely successful. The first mailing yielded a dramatic increase in Web traffic and increased conference registration.

"InterImage looks for innovative solutions to provide the client the best possible value in their business. Being one of the first to offer LISTSERV Maestro allowed us to serve the Commerce Department in ways no other information technology solution provider could."

Leslie Steele
CEO
InterImage

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