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Case Studies


L-Soft's solutions are being used by companies and organizations in virtually every industry. The following case studies demonstrate how customers are using L-Soft's solutions to reduce international communication expenses, improve customer service and satisfaction, create interactive virtual communities, and decrease the delivery time of large volumes of email.

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Adinfonitum

Adinfonitum Interactive Marketing provides market-leading online marketing tools and services that enable marketers to build true marketing databases, deploy, track, measure and evaluate online campaigns, and build actionable marketing profile data on customers. The company's clients include major North American consumer corporations, such as Alaska & Horizon Airlines, Bank of America, Northwest Airlines, PACCAR (makers of Kenworth & Peterbilt trucks), Shurgard and The American Red Cross.
L-Soft customer since 2001

Challenge:
To optimize delivery and tracking of highly personalized email messages to as many as 4 to 6 million client permission email addresses per week.

Solution:
LISTSERV® HPO to do distribute/mail-merge jobs from a back-end database.

Benefits:
Weekly email message deployments for Adinfonitum's clients are constructed of extremely sophisticated conditional blocks and database-derived content. Typical jobs have over 100 conditional blocks and are mailed to more than 500,000 subscribers. Scripts generate most of the content automatically.

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AEGEE

AEGEE is one of the largest interdisciplinary student associations in Europe. It is represented by 15,000 students, active in 241 academic cities and in 40 countries. AEGEE is a secular, non-profit organization that is not affiliated with any political party and strives to promote a unified and tolerant European society. All projects and activities are based on its members' volunteer work.
L-Soft customer since 1997

Challenge:
To connect AEGEE members in 40 countries across Europe and to provide a solid platform for young Europeans to communicate and interact.

Solution:
LISTSERV® email list management software for Linux.

Benefits:
Quick and effective communication via numerous email lists.

"With the help of LISTSERV®, we have not only managed to connect our members, but we've received services we had never expected, most noticeably the ability to filter and reject spam and the newly introduced support for DomainKeys."

Dilyan Palauzov
Mailing Lists Manager
AEGEE, Association des Etats Généraux des Etudiants de l'Europe

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AIESEC

Young, professional, progressive, innovative and global. AIESEC (pronounced eye-sec) is the world's largest student-managed, non-profit educational organization.
L-Soft customer since 1996

Challenge:
Lack of communication among the international offices of a non-profit organization.

Solution:
LISTSERV® email list management software for Windows.

Benefits:
Quick and effective interaction via email among AIESEC members in 87 countries and 750 local offices.

"AIESEC's discussion lists have fundamentally changed the organization. In the past there was very little organizational discussion happening outside our conference cycle, now through the use of LISTSERV from L-Soft, we have organized discussions on the international, national and local level in 87 countries. This has helped focus the global direction of AIESEC. In the past, dialogue was only possible at conferences, now we are able to effectively communicate year round."

Adrian Bye
AIESEC International

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American Psychological Association Practice Organization (APAPO)

The PracticeUpdate electronic newsletter – powered by L-Soft's LISTSERV® technology – is designed to meet the needs of practicing psychologists nationwide. It is emailed every three weeks by the American Psychological Association Practice Organization (APAPO) to 60,000 licensed psychologists and psychology graduate students who are preparing for practice.

Challenge:
To distribute an electronic newsletter offering resources tailored specifically for the professional practice community.

Solution:
LISTSERV® email list management software.

Benefits:
By using L-Soft's LISTSERV software to disseminate PracticeUpdate, APAPO shares important information with members in a cost-effective and timely manner and saves money on printing and mailing costs.

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Bell Canada

Bell Canada provides a range of communications services, including local and long-distance telephony, Internet access and high-speed data services to 12.6 million customers in Ontario and Quebec.
L-Soft customer since 1998

Challenge:
To make billing information more accessible, Bell Canada decided to send monthly email reminders to customers. The company needed a software solution that could scale as demand for the email reminder service increased.

Solution:
LISTSERV® HPO email list management software.

Benefits:
In the three years Bell Canada has offered the email reminder service, the subscriber base has steadily risen and currently stands at 300,000.

"One of the greatest things about LISTSERV and LSMTP is the configuration process. The language is so straightforward it is hard to go wrong. This saves valuable resource time and really makes L-Soft's solutions the natural choice for us."

Bill Attia
Senior Consultant
CGI

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British Airways

British Airways is currently the world's largest international airline, transporting more passengers around the world than any other carrier. In 1996, the British Airways Interactive Channel Management Team, an internal technical and business-oriented consulting group, began searching for ways to incorporate interactive technologies, such as email and the World Wide Web, into the company's operations.
L-Soft customer since 1997

Challenge:
British Airways needed a reliable e-commerce tool that would enable effective communication with customers and business partners worldwide.

Solution:
LISTSERV® email list management software.

Benefits:
British Airways currently has 70 LISTSERV lists with a total of 200,000 subscriptions. These lists have allowed British Airways to improve communication with customers.

"LISTSERV is most appropriate for our needs in terms of managing large-volume distribution lists with minimum administrative overhead, being a cost-effective, reliable and supported solution. We now have mass-distribution lists that we use to facilitate customer relationship marketing. We inform customers of current relevant promotions, which gives them an opportunity to take advantage of our special offers."

Eilish Gorse
Email Operations Lead
British Airways

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CharityChannel

CharityChannel is a 12-year-old worldwide community of more than 150,000 voluntary-sector professionals who work for, or directly serve, nonprofit organizations.

Challenge:
To meet the demands of its rapidly growing community of professionals by expanding the use of discussion lists and online communities.

Solution:
LISTSERV® email list management software.

Benefits:
Because LISTSERV has been instrumental in eliminating the barriers of time and distance, voluntary-sector professionals in every corner of the globe have discovered that they can now instantly have access to their colleagues with little more than an Internet connection.

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Colegio Nacional José Pedro Varela

Colegio Nacional José Pedro Varela is a very well known Latin American non-profit educational institution located in Montevideo, Uruguay. The institution has been utilizing digital communication since the 1980s with forums for teachers and students.
L-Soft customer since 1998

Challenge:
The need to continue to improve communication at a virtual school in Uruguay.

Solution:
Donation of L-Soft's LISTSERV® Classic software through the Cyberlatina program.

Benefits:
Previously halted projects were able to continue, and new projects facilitated communication between students and teachers.

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Duke University Medical Centers

Great universities, through innovation and action, capture the imagination of their peers and broadly influence entire fields at different times in their history. Duke University is entering such a time and can through its Medical Center have a profound impact on improving health through education, research and patient care.
L-Soft customer since 1996

Challenge:
Failure of shareware to prove reliability for important lists.

Solution:
LISTSERV® email list management software for Windows.

Benefits:
Improved accessibility, aid in retrieval of messages and better maintenance of lists.

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The Field Museum of Natural History

The purpose of The Field Museum of Natural History in Chicago is stated as the "accumulation and dissemination of knowledge, and the preservation and exhibition of objects illustrating art, archaeology, science, and history."
L-Soft customer since 2002

Challenge:
The need to send moderated system-wide messages to approximately one thousand email accounts as often as seven times a day.

Solution:
LISTSERV® email list management software.

Benefits:
Low overhead, an easy-to-use interface that allows multiple moderators, minimal impact on operations or the email server, an ability to send HTML messages as easily as text, and a minimal IT department support role.

"L-Soft's LISTSERV products are the best of breed in the email list niche and for good reason: Their software is easy to use, flexible, reliable and cost-effective."

Neil Young
Manager of Application and Enterprise Services
The Field Museum

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FORREX

FORREX is dedicated to promoting healthy and sustainable ecosystems in British Columbia through research and outreach efforts. The organization's goals are to spread innovative ideas in the area of ecosystem management and to foster partnerships between natural resource users, researchers and those with experiential and indigenous knowledge.
L-Soft customer since 2001

Challenge:
A means for communication was needed to maintain regular contact between staff, partners and clients. In addition to archiving knowledge for future use, the tool had to provide people with the flexibility to maintain control over the information they received.

Solution:
LISTSERV® email list management software.

Benefits:
Staff, partners and clients of FORREX now receive more regular communication. They can also customize their participation. They subscribe to topic-based lists containing information most relevant to their area of interest. They may receive this information in individual email messages or periodic digests.

"Sustainable management of natural resources is intimately linked to our ability to share knowledge. With LISTSERV, we are able to link more people to current information that supports learning objectives and decision-making."

Trina Innes
Natural Resources Information Specialist
FORREX

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Harris Interactive

Harris Interactive, a leading global market research firm, uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences, behaviors and attitudes of people worldwide.
L-Soft customer since 1998

Challenge:
Speed of delivery and continuous growth of Internet panel volunteers were key factors in the need for mailing list management software.

Solution:
LISTSERV® email list management software.

Benefits:
Currently between 500,000 and 1.5 million fully customized email messages are sent every day to the Harris Poll Online Panel, which now consists of approximately 6.2 million subscribers, a number expected to grow to 10 million by the end of 2000.

"L-Soft's products satisfactorily facilitated online market research and polling studies, and its platforms displayed excellent performance and stability. By meeting the needs of Harris Interactive's software developers and technicians rather than just supporting marketing, L-Soft's software are mission-critical to our entire operation."

Leonard R. Bayer
Executive Vice President and Chief Scientist
Harris Interactive

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Il Sole 24 ORE

The Il Sole 24 ORE Group is a multimedia publishing group, operating in the sectors of news, information and specialist publishing for professionals and businesspeople. Its flagship publication, the daily newspaper Il Sole 24 ORE, has more than 1.2 million readers. The Group has been listed on the Stock Exchange of Milan since 2007. The newspaper, founded in 1965, has headquarters in Milan and Rome and offices throughout Italy.
L-Soft customer since 2001

Challenge:
As one of the most important and renowned Italian daily business newspapers, Il Sole 24 ORE needed an advanced email list communication solution to serve its audience and manage the constant growth of its email lists.

Solution:
LISTSERV® email list management software.
LISTSERV® Maestro email marketing software.

Benefits:
Thanks to the high-performance email communication platform, Il Sole 24 ORE automates subscriber registration and list management processes, enforces a strong anti-spam policy, and enables its editorial, marketing and customer service departments to be completely autonomous in sending mailings to their subscribers. By using database integration, personalization and mail-merge functionality, Il Sole 24 ORE provides its customers with up-to-the-minute economic, financial and legal news content as well as customer service and promotions via its numerous email lists, such as announcements and newsletters.

"L-Soft has proven, time after time, to be a reliable provider because of the stability of its products and the excellence of its customer service. LISTSERV® allows Il Sole 24 ORE to give our subscribers specialized information in a dynamic way, yet makes the process of creating new mailing lists very simple and guarantees high performance, even as our lists and subscribers continue to grow. L-Soft is a point-of-reference when looking for new and proven solutions."

Pasquale Bonito
Software Architect
Il Sole 24 ORE

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Katholieke Universiteit Leuven

Katholieke Universiteit Leuven is the largest university in Belgium with approximately 28,000 students and several thousand staff members. In nearly every scientific domain the K.U. Leuven has top quality teachers, researchers and students. In this globalized world, promoting the continuing exchange of knowledge and expertise on an international level remains one of the strengths of the university.
LISTSERV® user since 1986

Challenge:
Finding a trusted solution that meets the complex communication needs of an extensive university and that will stand the test of time.

Solution:
LISTSERV® for Linux.

Benefits:
The university's LISTSERV email list network is becoming an integral part of its organizational core. Using a simple script, lists are automatically maintained from the databases of students, personnel, alumni and others. Email and mailing lists are the primary means of communication among this massive institution.

"One of the main benefits of LISTSERV is that it has enough features to protect lists against any possible misuse or error such as loops, duplicate postings, spam, viruses, or unauthorized senders. Another advantage is that the maintenance of LISTSERV and our nearly 7,000 lists takes only five percent of a system administrator's time."

Herman Van Uytven
Manager of Intranet Development Team
Katholieke Universiteit Leuven

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Lifetime Television

In March 1999, Lifetime Television launched the Lifetime Breast Self Examination Reminder Service to raise public awareness of breast cancer and the importance of early detection. Visitors to Lifetime TV's Web site are given the opportunity to register for a monthly examination reminder received via email.
L-Soft customer since 1999

Challenge:
In order to maintain the Breast Self Examination Reminder Service, Lifetime TV needed a high-performance email list management software that could meet its specific needs.

Solution:
LISTSERV® email list management software.

Benefits:
Today, the Breast Self Examination Reminder list has 120,000 subscribers.

"We are very happy with the performance of LISTSERV. It remains easy-to-use regardless of how much the lists grow. LISTSERV has provided us with the ability to develop a more personalized relationship with our audience and to have a direct impact on their lives."

Shobhit Kapoor
Director of Internet Technology
Lifetime Television

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The Museum of Fine Arts, Boston

The Museum of Fine Arts, Boston (MFA) houses and preserves preeminent, encyclopedic art collections and aspires to serve a wide variety of people through direct encounters with these works. The Museum's collection of an estimated 400,000 objects is made up of Art of the Americas; Art of Europe; Contemporary Art; Art of Asia, Oceania and Africa; Art of the Ancient World; Prints, Drawings and Photographs; Textile and Fashion Arts; and Musical Instruments. It is the only museum of its kind that is open seven days a week.
L-Soft customer since 2002

Challenge:
To implement an affordable solution that provided scalability, integration and automation in anticipation of large newsletter lists with multiple outside database sources.

Solution:
LISTSERV® email list management software.

Benefits:
The solution has proven to be hugely scalable and runs well even on old machines. The automation of list management tasks has been very beneficial and the Museum can easily switch between multiple, divergent list data sources.

"L-Soft's products perform exactly as advertised. They are simple, powerful tools for distributing lots of email fast and keeping our lists clean. We have been able to survive with a very affordable license."

Phil Getchell
Webmaster
Museum of Fine Arts, Boston

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National Corvette Museum

The mission of the National Corvette Museum is to celebrate the Corvette's invention and preserve the legendary automobile's past, present and future. The museum serves as an education and research model for all to enjoy.
L-Soft customer since 2001

Challenge:
A timely way was needed to keep in touch with members and enthusiasts for basic news, special projects or as a communication forum.

Solution:
LISTSERV® email list management software.

Benefits:
Enhanced information flow, increase in online sales and phone orders, personalized messages that comply with CAN-SPAM regulations to recipients pulled from a database.

"With L-Soft I have experienced excellent sales and service support. All questions or problems are taken care of in a very short time. Overall, L-Soft has been very reliable and dependable."

Glenn Darwin
Information Technology Manager
National Corvette Museum

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North Dakota Higher Education Computer Network

As a significant participant in the international computer network, the North Dakota Higher Education Computer Network has become a world-class service provider, consistently ranked in the top twenty of all such sites based on traffic statistics.
L-Soft customer since 1996

Challenge:
Network in a geographically remote location needed to interact with other networks all over the globe.

Solution:
LISTSERV® email list management software for Windows.

Benefits:
Email lists and file services bring the world to HECN, making it a world-class service provider, consistently ranked in the top twenty of all such sites based on traffic statistics.

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St. John's University Information Center

St. John's University Information Center has become a focal point for Human Services with related lists on Psychology, Education, Medicine, Community, Disability, and Support and so forth. As of September 2002, St. John's server hosts almost 700 lists with approximately 220,000 list subscribers and generates a volume of approximately 700,000 messages every day – making it the largest academic LISTSERV site.
L-Soft customer since 1996

Challenge:
The need for high-end, high-capacity mailing list solutions with a limited hardware budget.

Solution:
LISTSERV® email list management software.

Benefits:
Capacity to manage approximately 700 lists that generate more than 700,000 daily deliveries (September 2002 figures). It is the largest academic mailing list site in the world.

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The Sierra Club

The Sierra Club is a 600,000-member grassroots environmental organization. It is a nonprofit, member-supported public interest organization that promotes conservation of the natural environment by influencing public policy decisions: legislative, administrative, legal and electoral.
L-Soft customer since 1996

Challenge:
Manually administrated mailing list system excluded tens of thousand of club members from receiving timely information and participating in email discussions.

Solution:
LISTSERV® email list management software.

Benefits:
Management and subscription procedures of mailing lists are simple and flexible, leading to increased growth and specialization of lists run on modestly priced hardware.

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Syracuse University

The mission of Syracuse University is to promote learning through teaching, research, scholarship, creative accomplishment and service. The university's vision is to be the leading student-centered research university with faculty, students and staff sharing responsibility and working together for academic, professional and personal growth.
LISTSERV® user since 1987

Challenge:
A large university required email communication technology to keep up with its changing needs over the years.

Solution:
LISTSERV® email list management software.

Benefits:
Minimal time spent administering a large volume of lists as well as professional and personal appreciation for email list communication.

"I like working with L-Soft's software – for what it does, it is economical and effective. And despite the available complexity, most people seem to be able to use it, both as list members and owners."

Nelson R. Pardee
Computing & Media Services
Syracuse University

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Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is the oldest university in Israel. Since it was founded in 1924, some 50,000 students have earned degrees from this highly regarded university. Graduates of the institute hold key positions in public companies, industry and in Israeli universities.
LISTSERV® user since 1986

Challenge:
No conceivable way to manually administer several thousand lists per year.

Solution:
LISTSERV® HPO email list management software.

Benefits:
Increased communication between professors, lecturers, students and staff, resulting in more efficient faculty administration and far more accessible lecturers.

"L-Soft's LISTSERV HPO product and support excel in that they deliver fast, secure, flexible and feature-rich mailing list distribution capabilities. But I am probably biased, since I have been using it since the '80s."

Moshe Barak
Head of User Support Group
Taub Computer Center
Technion

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Thrust SSC

The Thrust SSC team has dedicated many years of extensive research to one goal: to create a supersonic car that would break the sound barrier on land.
L-Soft customer since 1996

Challenge:
The need for a truly robust and automatically managed email list management solution to communicate with 17,000 sponsors, donors, fans and other interested parties throughout the duration of the project.

Solution:
LISTSERV® email list management software.

Benefits:
Effective, fast and time-saving communication with the audience. When funds for fuel were scarce, one email to supporters raised 92% of funds required to purchase sufficient fuel for the Thrust SSC car to complete its mission.

"Without L-Soft's LISTSERV software, the Thrust SSC project would never have reached completion, and we would not have taken the first ever supersonic world land speed record."

Jeremy Davey
Webmaster
Thrust SSC

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United Way

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community across America. The United Way movement includes approximately 1,400 community-based organizations. Each organization is independent, separately incorporated and governed by local volunteers.
L-Soft customer since 1998

Challenge:
A timely and cost-effective way was needed to communicate with staff, donors, volunteers and those interested in knowing more about their communities in far-reaching corners of the United States and beyond.

Solution:
LISTSERV® email list management software and LISTSERV® Maestro email marketing software.

Benefits:
A growing number of lists and an increase in United Way's capacity to bring together available resources to better serve the people in every community.

"Already, we've used L-Soft products to reach out to more than 700,000 September 11th Fund donors who asked to hear from us about how their money was being used and what needs were being addressed."

Casey Cichowicz
Manager
United Way Online

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University of Tampere

The FAST (Foundations in Area Studies for Translators) Program at the University of Tampere in Finland educates translators, interpreters and others in intercultural area studies. The studies are focused on the United States, the United Kingdom, the Republic of Ireland, and Finland, in these countries' international English language contexts. The FAST program, founded in 1992, has successfully integrated new information technologies in teaching and the interactive learning process.
L-Soft customer since 1999

Challenge:
The need for a technology solution in order to provide 24/7 access to teaching and reference materials for students.

Solution:
LISTSERV® email list management software.

Benefits:
The LISTSERV lists have enhanced teaching and learning, and increased student motivation and performance. Moreover, the lists have greatly improved the effectiveness of providing instructional materials, while simultaneously reducing the cost of delivering it. More importantly, the lists provide perspective and an international aspect for students.

"LISTSERV is only one component of the FAST program's multifaceted learning environment, but the wide-ranging interactive connectivity it enables in such a user-friendly, efficient and cost-effective fashion makes it the most fundamental and significant component. Without LISTSERV, the program would not have been able to function."

John D. Hopkins
Program Coordinator of the FAST Area Studies Program
University of Tampere

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University of Valencia

At University of Valencia in Spain, there has always been a high interest in email lists. The University introduced LISTSERV to enhance communication and interactivity between lecturers and students, and there are now more than 600 active email lists. These lists are easily managed by faculty and support staff via LISTSERV's user-friendly Web interface, without the need for technical assistance.
L-Soft customer since 1998

Challenge:
The need to automate difficult and time-consuming list administration tasks to accommodate a growing number of email lists and list members. Moreover, a wish to implement an easy-to-handle list management interface in order to let administrators manage the lists without the need to involve the IT-department.

Solution:
LISTSERV® email list management software.

Benefits:
LISTSERV has automated many of the otherwise time-consuming manual list administration tasks and has proved to be a fast and easy way to communicate. The University's list administrators greatly appreciate the user-friendly Web interface.

"LISTSERV's user-friendly Web interface has enabled professors and other list owners, mostly non-technical staff, to manage day-to-day list administration."

Fernando Durá
System Analyst
The University of Valencia

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All other trademarks, both marked and not marked, are the property of their respective owners.
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