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L-Soft Acquires E-Mail Tracking Technology

Acquisition strengthens solution platform of e-mail list manager


Landover, MD (July 11, 2001) – E-mail communication management firm L-Soft announced that it has acquired substantial assets from Maila Nordic AB, a Swedish marketing communication company. The transaction includes e-mail tracking technology, the Maila Tracker software, and the company's development center in Erlangen, Germany.

"This acquisition will make it possible for our clients to measure the success of their e-mail marketing campaigns and learn more about their customers' interests," said L-Soft founder and CEO Eric Thomas. "The system can track the number of opened e-mail messages, along with click-through rates and resulting actions, such as purchases or registrations to online services. Gaining such intelligence in real time while a campaign is still in progress enables clients to analyze strengths and weaknesses and make adjustments in a much more cost-effective manner."

L-Soft plans to further enhance Maila Tracker and will release it as a fully integrated add-on to its LISTSERV® e-mail list manager. Originally engineered to work with L-Soft's high-performance LSMTP® mail engine, the acquired tracking software will be able to handle high-volume campaigns effortlessly. The first software release is scheduled for the end of the year, but tracking services will be available to ListPlex® hosting service customers this fall.

"Although often overlooked by marketers, e-mail is one of the most powerful relationship-building tools in the marketing arsenal," says Magnus Billgren, CEO and co-founder of Maila Nordic. "We have decided to focus on methodology rather than technology, and will continue to service our clients through a close cooperation with L-Soft."

LISTSERV software, L-Soft's flagship product, manages e-mail lists and facilitates the production of personalized direct e-mail marketing campaigns. Working together, LISTSERV and LSMTP perform electronic "Mail-Merging" by substituting variable values that are extracted from a database inside an e-mail message template. The result is a platform that permits the creation of highly targeted and personalized e-mail messages, capable of delivering more than 1 million messages in one hour from a single server. The present acquisition of assets assures that L-Soft will offer a comprehensive solution to LISTSERV clients conducting direct e-mail marketing campaigns.

Currently, LISTSERV manages the delivery of 30 million messages on an average weekday to the 100 million subscriptions of more than 165,000 LISTSERV lists worldwide. L-Soft services more than 2,500 customers worldwide, including Microsoft, IBM, British Airways and AOL.

About L-Soft

L-Soft specializes in the development of products and services for professional e-mail communication management. Since 1994, L-Soft has pioneered the e-mail communication industry with LISTSERV®, the premier software for e-mail list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. In 2000, L-Soft was recognized as the 17th fastest growing tech company in the state of Maryland by professional services firm Deloitte & Touche, growing at a rate of 639 percent over the previous five years. Originally launched in 1986, LISTSERV software will celebrate its 15th anniversary this year.

For more information, visit www.lsoft.com, or contact L-Soft via e-mail at info@lsoft.com, or call +1-800-399-5449 or +1-301-731-0440.

About Maila Nordic

Maila Nordic is one of Sweden's leading e-mail marketing consulting companies. Today, Maila Nordic services approximately 40 companies such as Siemens, Adobe, and Oracle to create and enrich customer relations with one-to-one e-mail communication. Maila Nordic's partners include international advertising agencies such as Ogilvy and Fastbridge. For more information visit: www.maila.com

PRESS CONTACT:
Connie Newman
1-800-399-5449
1-301-731-0440
pressinfo@lsoft.com


LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

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