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L-Soft to Demonstrate E-Mail Management Solutions at DMA net.marketing FALL Conference & Expo

Leading software provider offers comprehensive portfolio of e-mail solutions


Landover, MD (August 28, 2000) – L-Soft, creators of the original LISTSERV® technology, announced plans to exhibit at The Direct Marketing Association's net.marketing FALL conference & exposition held September 24-26. The DMA event will showcase the cutting-edge technology that is revolutionizing the marketing world. L-Soft will display its software and outsourcing solutions that facilitate the execution of personalized e-mail marketing campaigns and discussion groups. L-Soft's flexible and scalable solutions provide organizations with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers.

L-Soft's expert team of technicians will be present at Booth #139 in the Hynes Convention Center at the Sheraton Boston Hotel, Boston, Massachusetts. Those visiting the L-Soft booth will have the opportunity to win free licenses of their flagship product, LISTSERV software, and may enter a drawing for a Sony MP3 Music Clip.

L-Soft welcomes attendees to review case studies of British Airways and Harris Interactive, customers who identified a need for improved customer communication and have since benefited from L-Soft solutions.

Over seventy-five Massachusetts-based organizations currently use L-Soft solutions, including The Massachusetts Institute of Technology, Harvard University, Lycos, The Boston Globe, Merriam-Webster, and Massachusetts Financial Services.

L-Soft Vice President of Marketing, Gabriela Linares, will be in attendance, and is available for interview during the three-day event.

L-Soft will showcase the following technologies:

  • LISTSERV® software is designed for managing e-mail lists and personalized direct e-mail marketing campaigns. It is recognized for its flexibility, scalability, performance, and time-tested robustness
  • LSMTP® is L-Soft's e-mail delivery software that distributes messages at lightning fast speed. Clients with large e-mail workloads will appreciate LSMTP's performance, as well as its ability to operate on mainstream personal computers.
  • ListPlex®, L-Soft's high-end hosting service allows customers to outsource their e-mail lists or personalized e-mail services under a virtual domain name for seamless integration with the rest of their Internet presence.

About L-Soft

With over 14 years of experience, L-Soft is the innovator of e-mail list technology for the management of electronic newsletters, discussion groups and personalized e-mail marketing messages. L-Soft's scalable solutions provide over 1,500 organizations worldwide with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers, employees, and interest groups via e-mail. Solutions range from high-performance software to custom list hosting services, providing a scope of alternatives for small to large-size businesses. Launched in 1986, LISTSERV delivers 30 million messages on an average weekday to the 100 million subscriptions of over 160,000 public LISTSERV lists worldwide.

For more information, visit www.lsoft.com, or contact L-Soft via e-mail at info@lsoft.com, or call +1-800-399-5449 or +1-301-731-0440.

COMPANY CONTACT:
Connie Newman
1-800-399-5449
1-301-731-0440
pressinfo@lsoft.com


LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

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