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LISTSERV® Makers Win Deloitte Fast 50 Award for the Fourth Time

Email List Software Veteran Still Going Strong in Spite of Spam


Bethesda, MD (October 12, 2004) – L-Soft has been named one of the 50 fastest growing technology companies in Deloitte's prestigious Technology Fast 50 Program for Maryland. Deloitte & Touche LLP, one of the leading professional services firms, based the rankings on the percentage of growth in fiscal year revenues over five years, from 19992003. L-Soft, which celebrates its 10th anniversary this year, has now been ranked in the top 50 of Deloitte & Touche's Maryland program four years.

"The mathematics of this award make it more and more difficult to win as the years go by, especially in the trend-conscious Internet industry," said Eric Thomas, L-Soft's founder and CEO. "But email lists are such a powerful value proposition that the vendors who 'got it right' have experienced sustained growth, and would in fact grow twice as fast if it weren't for the crowd of spammers stepping on the industry's collective brake pedal."

L-Soft was the first company to offer commercial email list software and has since developed an entire line of email list and email marketing software products and outsourcing services. Today, L-Soft has offices in the United States, Sweden, the UK and Germany, and helps more than 3,700 companies, associations, government agencies, media networks and other organizations develop relationships with their target audiences.

"To make the Deloitte Technology Fast 50, companies within the Maryland region must have had tremendous revenue growth from 1999-2003. Deloitte applauds L-Soft for having the long-term vision to develop technologies that change the way we work and play," said Gary H. Tabach of Deloitte's Technology, Media & Telecommunications Practice and Office Managing Partner for Deloitte's McLean, Virginia office.

Poised for a winter release of new versions of its two main products, LISTSERV and LISTSERV Maestro, L-Soft sees a bright long-term future for the email industry. In the short term, the company's development efforts are focused on improved database integration and spam prevention.

"People are so fed up with spam that carpet bombing is slowly becoming the norm for email filtering, and valuable business messages are lost," Eric Thomas said. "Every person working with email one way or another is spending incredible amounts of time on the spam issue, at a time when economic pressure would require an unwavering focus on core business activities. My advice is to put spam in its place: a major hassle that cannot be allowed to distract from core business goals. Unless you are a mail administrator, it probably does not make sense for you to become a spam expert. Let your mail administrators do that, accept that some mail will be blocked no matter how much effort is spent on the problem, and learn to work around it."

For more information on the Fast 50 or Fast 500 programs, visit: www.fast500.com.


About L-Soft

Looking back on ten years of innovation – L-Soft, the premier provider of email list management solutions and developer of LISTSERV® software, celebrates its 10th anniversary: www.lsoft.com/10anniversary.html.

L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and outsourcing services for managing email newsletters, discussion groups and marketing campaigns. Recognized in 2003 as Maryland's 37th fastest growing technology company by Deloitte & Touche, L-Soft's products deliver about 30 million messages a day to more than 130 million list subscriptions. The company serves approximately 3,700 clients worldwide, including Microsoft, Dell, The New York Times, AOL-Time Warner/CNN, Dow Jones/The Wall Street Journal, The United Nations, The U.S. Senate and Harvard University.

For more information visit www.lsoft.com or contact L-Soft via email at: info@lsoft.com or call +1-800-399-5449 or +1 (301) 731-0440.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in nearly 150 countries. With access to the deep intellectual capital of 120,000 people worldwide, Deloitte delivers services in four professional areas – audit, tax, consulting, and financial advisory services – and serves more than one-half of the world's largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global growth companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas.

As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other related names.

In the U.S., Deloitte & Touche USA LLP is the member firm of Deloitte Touche Tohmatsu, and services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Tax LLP, and their subsidiaries) and not by Deloitte & Touche USA LLP. The subsidiaries of the U.S. member firm are among the nation's leading professional services firms, providing audit, tax, consulting, and financial advisory services through nearly 30,000 people in more than 80 cities. Known as employers of choice for innovative human resources programs, they are dedicated to helping their clients and their people excel. For more information, please visit the U.S. member firm's website at www.deloitte.com/us.

L-SOFT PRESS CONTACT
Gabriela Linares
1-301-731-0440
pressinfo@lsoft.com


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