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L-Soft Releases High Deliverability Mailer

Solution Built on StrongMail Technology Enhances Company's LISTSERV® Product Line


Bethesda, MD (April 10, 2006) – L-Soft, the company behind LISTSERV®, the original email list management software that launched the industry in 1986, announced today the availability of HDMail, a powerful mail server software product designed to combine the time-tested power and performance of LISTSERV with the speed and deliverability advantages of StrongMail's mail server technology.

"Many businesses outsource their email delivery because of the complexity and critical importance of deliverability. Although outsourcing is indisputably more expensive, it delegates the hassle of deliverability optimization to professionals. With HDMail's live updates, you can download best practice rules from L-Soft to your in-house appliance and get the best of both worlds," said Eric Thomas, L-Soft Founder and CEO. "We are committed to working with StrongMail to make HDMail the best mail server on the market, bar none."

L-Soft provides HDMail software licenses and appliances, which include hardware and software components in a turnkey solution. The new HDMail product is optimized to work with L-Soft's LISTSERV family of products and is being sold in conjunction with that product line. HDMail is also available for customers who use L-Soft's email list hosting services.

"L-Soft's decision to offer StrongMail MTA is indicative of where the market is going" said Sam Cece, CEO of StrongMail Systems. "A new breed of technology and services is required for email delivery, and businesses will be forced to decide whether to build or buy. The winners will be the ones that invest in their core business, and leave their email infrastructure needs to StrongMail."

Key features of HDMail include:

Outstanding Performance: HDMail can deliver more than 1 million outbound and 2 million inbound messages per hour per server.

Smart Bounce Management: HDMail's bounce filter definitions allow you to get unsurpassed details about bounces and their causes, helping you keep your lists clean.

Differentiated Sending: HDMail allows you to maximize your deliveries to individual ISPs by adjusting speed and routing options according to ISP preferences.

Authentication Standards Support: HDMail supports all leading authentication standards, including Sender ID, SPF and DomainKeys/DKIM.

Real-Time Reporting: HDMail tracks all aspects of your email delivery and offers real-time reporting capabilities, including performance and failure reports per recipient, mailing or domain.

Web Management Interface: HDMail offers an easy-to-use Web interface for management in addition to command line management options.

For additional information about HDMail, visit:
www.lsoft.com/products/hdmail.asp

About L-Soft

L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's products send about 30 million messages a day to more than 110 million list subscriptions. L-Soft celebrates the 20th anniversary of LISTSERV® in 2006.

For more information visit www.lsoft.com or contact L-Soft via email at: info@lsoft.com or call +1-800-399-5449 or +1 (301) 731-0440.

L-SOFT PRESS CONTACT
Susan Brown Faghani
1-800-399-5449
pressinfo@lsoft.com

About StrongMail Systems, Inc.

StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.


LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

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