Upgrade of Email Marketing Software Advances Permission-Based Targeting, Tracking and Analytics
London, February 25, 2009 – Trust, permission and relevance in email marketing are more critical than ever because of the current economic downturn and today's cautious customers. L-Soft today unveiled LISTSERV Maestro 4.0, bolstering email marketers' and communicators' efforts to nurture trust and raise conversions through the strongest permission-based email targeting and data gathering technology on the market.
"Call it a challenge, call it an opportunity – for anyone wanting to make the most of email communication in today's economy, success comes down to setting yourself apart with relevant, meaningful communication that strengthens your brand and increases subscriber loyalty," said Outi Tuomaala, Executive Vice President, L-Soft. "LISTSERV Maestro is not just for traditional email marketers. Whether you're a company targeting a special regional offer to customers, a university reaching out to alumni around the globe or an association sending a member newsletter, you need to keep permission, targeting and data mining in focus to ensure that you're using your resources wisely and getting the best results, all while building subscribers' trust."
The ability to ask subscribers for personal tracking permission garners recipients' trust. With LISTSERV Maestro 4.0, organisations can send the same mailing to a mixed group of recipients. The job will include personal tracking data – providing identifiable information about an individual subscriber's interaction with a message, such as open-ups and click-through events – for recipients who have given such permission while generating unique or non-identifiable tracking data for other recipients. Subscribers who have given personal tracking permission can receive the benefit of highly customised information and offers based upon their profiles, preferences and previous choices – for example, recommended book titles or continuing education courses.
In addition, the newest version of LISTSERV Maestro gives email communicators a higher level of fine-tuning in targeting and data definition. The software has the ability to dynamically tailor subscribers' choices to fit their needs, displaying only those options that are available based on previous selections. For example, if senders target different special offers to specific regions, they can create fields that display the offers available in the region where each individual subscriber lives.
The data mining benefits in LISTSERV Maestro include advanced action tracking, from which senders can gain deeper insight into the impact of their email campaigns by learning the results of subscriber actions that go beyond the links in the email messages to track page visits and viral marketing activities occurring after the message is viewed.
Additional new key features in LISTSERV Maestro 4.0 include quick and easy report creation and database integration, target groups based on datasets, demographic reporting, system metrics and a job journal console.
LISTSERV Maestro is the only email marketing solution built on the legendary LISTSERV® software. LISTSERV Maestro is available for Windows, Unix (Linux; Solaris) and Mac OS X operating systems.
To learn more about LISTSERV Maestro, visit:
LISTSERV Maestro Product Information:
LISTSERV Maestro 4.0 Highlights:
LISTSERV Maestro Flash Demo:
L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's pioneering LISTSERV® email list management software products serve more than 100 million list subscriptions. L-Soft celebrates its 15th anniversary in 2009.
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