L-Soft L-Soft
ProductsDownloadSupportCorporateCustomersNewsContactContact L-Soft
Print Page

Why Email Marketing?


Opt-in email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.


Top 5 Reasons to Use Email Marketing


1. Email Marketing Has a Wide Reach

Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.

2. Email Marketing Excels in Return-on-Investment

Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives Website traffic.

3. Email Marketing Improves Brand Awareness and Customer Relations

Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.

4. Email Marketing Is Measurable

Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.

5. Email Marketing Can Be Highly Customized

Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.

About Email Marketing


About Email Lists | Why Email Lists? | About Announcement Lists | Why Announcement Lists? | About Discussion Lists | Why Discussion Lists? | About Email Marketing | Why Email Marketing? | About SMTP Servers | About SMTP Deliverability


LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

Email Marketing


About Email Lists
Why Email Lists?

About One-Way Lists
Why One-Way Lists?

About Discussion Lists
Why Discussion Lists?

About Email Marketing
Why Email Marketing?


Product Information


LISTSERV Maestro
ListPlex Maestro
EASE Maestro


Resources


Manuals
Technical Support
Training
Consulting

Receive Product Update Alerts by Email

LISTSERV CommunityLISTSERV Choice AwardsLISTSERV at Work NewsletterLegalSite Map