Licensing and installing the software on your in-house computers is usually the most cost-effective option, provided that you have the hardware and personnel required. After having purchased the license, you will never have to pay any delivery charges, and you will have complete control over your email operations. You can create as many email lists and send as many email messages as your license type allows. It is also easier to integrate your email lists with a customer or member database since all components will be on your premises. Since no third parties are involved and since you won't have to migrate your existing data into a new database, it is easier to keep your database secure.
Most cost-effective in the long run
No per-delivery costs
Complete control over your operations
Ability to integrate email lists with customer database
Licensing vs Outsourcing | Why Licensing? | Why Outsourcing?
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