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LISTSERV Maestro
Features & Benefits


Administration


LISTSERV Maestro System Metrics

Multiple License Sizes: Licenses are available in multiple sizes depending on your needs, making LISTSERV Maestro ideal for small and large organizations alike. As your needs grow, upgrading to a larger license is always easy.

Integrated Virus Protection: LISTSERV Maestro is the only software of its kind with built-in virus protection. The system scans all messages for viruses before delivery, keeping your mailings clean and safe.

DomainKeys Support: LISTSERV Maestro supports DomainKeys, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.

System Metrics: New system metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping administrators up-to-date on the status of the email communication system.


Job Management


LISTSERV Maestro Campaign Management Dashboard

Campaign Dashboard: The dashboard facilitates job management by providing information about recently delivered jobs and jobs due next. Tracking reports are available directly on the dashboard, giving you a one-stop overview of your most important email metrics and activities.

Automatic Bounce Handling: Bounces can be handled automatically or routed to a designated email address. If handled automatically, LISTSERV Maestro can create reports about the cause of the bounces.

Team Collaboration: You can improve campaign development efficiency by formally delegating operational tasks among team members with special expertise in various areas.

A/B-Split Testing: A/B-Split Testing allows you to send two or more different versions of a newsletter to distinct but random splits of your recipients and compare the results. A/B-Split Testing with Sampling allows you to send the variations to a small random sample, check the tracking results, and then decide which variant to send to the rest.


Recipient Definition


LISTSERV Maestro Target Groups

External Database Support: LISTSERV Maestro connects to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your campaigns.

Recipient Warehouse: LISTSERV Maestro can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro and allows you to easily create and start building your recipient warehouse.

Recipient Target Groups: LISTSERV Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to carefully target their campaigns based on database criteria by making easy point-and-click or pull-down menu choices.

Customizable Subscriber Pages: LISTSERV Maestro can automatically generate custom Web pages where subscribers can enter their information and manage their subscriptions, requiring no HTML coding or CGI scripting.


Content Development


LISTSERV Maestro Content Definition

HTML, Text and MIME Support: Messages can be crafted in text, HTML or multi-part format, which includes both text and HTML. The integrated visual HTML editor makes it a snap to create HTML newsletters and messages.

Newsletter Templates: The ready-to-use newsletter templates allow you to create professional-looking HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch.

Preview HTML with Blocked Images: It is now possible to preview HTML mail in a state that simulates an email client that has blocked the images. This gives you the opportunity to ensure that your messages remain effective in such situations.

Personalization: LISTSERV Maestro supports conditional logic, enabling easy creation of custom content blocks and personalized information. This allows you to create totally customized messages based on each recipient's preferences.


Tracking and Reporting


LISTSERV Maestro Tracking Data

Tracking Flexibility: LISTSERV Maestro supports several levels of open-up, click-through and action tracking, each level collecting a different degree of personally identifiable information about recipients and offers a built-in way to obtain permission for personal tracking from recipients.

Action Tracking: The action tracking functionality extends the scope of the tracking, allowing you to monitor recipients' page visits and viral marketing activities occurring after they have read an email message and clicked on links to the target website.

Web-Based Tracking Reports: The Web interface enables you to create a variety of tracking reports, including interactive drill-down charts, to view your campaign results. This allows you to analyze and adjust your campaigns to achieve better results. Most reports can also be downloaded as PDF documents.

Click-Rate Visualization: Click rates can be shown as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising media.


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New in LSV Maestro 4.0

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